On The Research Of Chinese Free Newspaper Under The Background Of New Media

Free newspaper media is old and young. In the early days of newspaper development, the free newspaper is a kind of style. With the development of advertising industry, all kinds of free newspaper has the potential of expanding, but overall is still in a resigned the change and development. In the20th century, truly free newspapers appeared in the modern sense. Since the21st century, face the impact of the new technology of network, and competition in the media, the newspaper in the new media environment and media competition to break the constant demand. So the free newspaper became one of the important ways. In our country, along with the rapid development of urbanization, urban scale grows, the increasing urban population, the living in a community and the traffic on the underground became an inevitable trend of urban development. This development trend is the neutralization in fierce competition with the emerging media. And under the impact of the newspaper industry provides a potential space for development. So including representatives of the free newspaper, namely with the metro and metro development with urban community construction and development of the community newspaper for the great opportunity of development.On July19,2012, the China Internet network information center (CNNIC) in Beijing issued " the30th China Internet development statistics report " shows that by the end of June2012, the number of Chinese Internet users reached538million, the penetration rate of39.9%. One of the most compelling is that scale of mobile Internet users reached388million, mobile phone for the first time beyond the desktop PC380million, becoming the first big Internet terminals.Due to free newspapers and mobile media and emerging media have larger overlap in time and space, audience and the content. Therefore, in recent years ushered the development of Chinese free newspapers encountered some obstacles. Research the free newspapers’ development of space and the environment in China on the background of today’s new media. At the same time, the study of Chinese free newspapers and new media in the audience, such as mobile phone media time and space, channels and content differences, perspective free newspapers under the new media impact problem, advantage. According to analysis the "subway8am" and "Peng Cheng flux free quote", we summarized the current our country more successful free newspaper survival and the development strategy. In order to provide experiences for reference to the development of free newspapers in China.