Design And Implementation Of Enterprise Public Opinion Analysis System

With the development of computer network technology, the Internet has become a new media form. Some of competitors on the Internet exaggerate the facts, spread some rumors and slander the other enterprise’ reputation for the shortcomings of small enterprises products so that they seriously affected the sales of enterprise’s products. At the same time they disrupt the network market environment. Under this background, it is very important for enterprises to establish public opinion analysis system. This article makes use of advanced applied software to establish an enterprise public opinion analysis system. On the Internet we should take "detect early and treat early "strategy about harmful information for the companies in order to avoid the spread of harmful information.These articles summarizes the basic functions of enterprise’s public opinion analysis system which is close to the market needs from the actual needs of an enterprise and deeply analyzes the network public opinion, studies the "triple filter" thinking and apply the triple filtering algorithm. So it can improve the accuracy of public opinion found greatly and reduce the spam in the process of public opinion discovery. So users can focus on the data which interest them. Users can complete the schematic design and detailed design of the main function module and in accordance with the methods and procedures of software design. They can create module for each function module with Rational Rose tool. That can lay a good foundation for later and complete the implementation of the main function modules and give some of the features of the operating interface and complete the system’s database, the process of storage and the design of triggers. In accordance with the specifications of the software testing methods and steps, users complete the system test. As a result the system meets user requirements.This system has some good features with new technology, multifunctional, strong compatibility and security, friendly interface, easy to use. When the system is put into use, it enable enterprise to grasp more information in time which is related to the latest hot spot area and enhance the competitiveness of enterprises, safeguard the corporate image.In addition, the system doesn’t find public opinion in time and the public opinion analysis function is not strong enough. The next step we will bring in the full-text search function module, store the data directly which the Web crawler to obtain into the full-text indexing library, start full-text index timely, strengthen the classification index and make the system more close to the user needs in terms of public opinion found.