A Study On Management Of Network Opinion From The Perspective Of Social Management Innovation

With the growing popularity of the Internet, internet, as a new medium, has played an indisputably important role in promoting the express and spread of public sentiment because of the promptness of its spread and the diversity and unlimitedness of its information.Network consensus also rapidly permeates into every aspect of social life. Online media has become an important part of news media. Almost every dramatic event at home and abroad could trigger strong reaction and vehement discussion in online media. Among the public opinions, some even directly affect the decision and administration of departments concerned. In the meantime internet brings convenience to people; it also produces disturbances in life and difficulties in management. How to effectively manage network public opinion becomes more and more important.At present, our nation is in the stage of social transition, people’s behavior patterns, life styles and value systems have changed obviously along with the transfer of social structure and mechanism. Social management innovation has become one of the major tasks of government departments, and as a new thing which appears in recent years, management of network consensus has also become an important part of social management. Just as Chairman Hu Jintao did say in his speech about social administration, we must further strengthen and complete network information management, raise the management level of virtual society, and make public opinion guidance mechanism sound. Whether can social harmony and stability and the strategic goal of spanning development be realized successfully, depend on whether management of network consensus can keep up with and effectively adjust to the pace of the development of society. Therefore, it is necessary to enhance the study of management of network consensus in the stage of social transition.Recently, there exist a series of problems in network consensus management in our country, such as irrational management system, unsound policy laws and regulations, over simple management mode, network supervision of public opinion lacking effective technical support, etc. which are related to the virtuality and complexity of internet itself. In addition, the backward management concept of government and lacking relevant public opinion guidance mechanism, also restrict the development of current management level.Aiming at solving these problems, we should complete network consensus management system and mechanism, perfect relevant legislation, give full scope to Government Affairs Microblog, reinforce the construction of government website, take advantage of technology and intensify publicity and education, in order to effectively raise the current management level of network consensus.