Theory Of Announcer Host Language Aesthetic Style

TV and radio announcers, whose language is a bridge to transmit information to the audience, are the spokesperson of the media. Their language, including verbal and non-verbal ones, is a kind of art. They transmit information to the audience by means of visual and audial senses, and give the audience an enjoyment of beauty. Then how to catch up with the time in this rapid-developing society? This requires the study on the hosting art, liguistics, and aesthetics. And the study of aethethtics can make it more significant.Announcers transmit knowledge and information in their programms to the audience and comuunicate with them by both verbal and non-verbal languages (body language). Their language is a re-creation of the news, which is an accumulation and burst of inspiration, and it is a lamguage of art. And the audience’s enjoyment of this kind of language will encourage the announcers’desire and enthusiastism to re-creat. Actually, the broadcasting of every program is the result of announcers’design and re-creation, and is the embodiment of aesthetic creation. Linguistic aesthetic creation is a harmonious beauty, which requires precise feeling, examination and exploration. That is the so called " making broadcasting with craft better, and broadcsting without craft fluent." And in which body language plays an important role. As is said "body language speaks more than language itself. This can be seen from the difference between TV and radio. TV can be more vivid than radio in transmiting information since it has pictures. By studying the various beauty of announcers’ sound verbal languages and its difference between other artistic languages’, the beauty of body language, announcers’ linguistic style and their aesthetic accomlishment, we can make an all-round research on the announcers’ linguistic aesthetic style.