Public Will And Microblog

2010is the fastest year for microblog (Weibo) to develop in China. Till the end ofDecember2011, the number of users of the microblog has reached250million. Withits rapid development, strong autonomy of information, selectivity, convenience andother advantages, Weibo shows different characteristics from the traditional mediaand online forums.As it develops, the expression of public will on microblog attracts the academics’attention. On the point of expression of people will, microblog with its owncharacteristics causes some changes compared with the traditional way at all aspectssuch as remark right, questioning the public power etc.This paper studies differences between the people will and the public opinionbased on the basic theories of the will of people and does research and analysis on thepeople will on microblog from the expression of people will in all aspects of thesubject, methods, and topics, which helps to understand the network people will thatplays an increasing important role in expanding the public domain space. The result ofresearch and analysis indicates that there are rational and irrational aspects in thepeople will of microblog. This paper describes the concept of people will, featuresand the difference between the people will and the public opinion of Weibo. It alsostates Weibo’s development, features, the reason of selecting Sina Weibo as a sample,characteristics of people will on Weibo as well as its rational and non-rationalcharacteristics. It analyzes those rational and irrational factors of people will onWeibo in the incident of GuoMeimei and the incident of YaoJiaxin.There are two different aspects of the rational and irrational, but Weibo’s valueon expression of people will cannot be ignored. Plus, the cyber citizens should beconducted to overcome the irrational aspects.