Localization Trend And Development Strategy Of Internet Forums In China

The network forum is a discussing system and multi remarks space which was based on Web-based BBS function in information age, and it has become an important place to form a network of public opinions. In China, the Internet forums have undergone rapid development and begin to mature. Internet users in China spend more time in local forums which have become part of their surfing habits of online activities.At present, China’s Internet forums have gradually changed from blind and irrational development to relatively mature and rational development. During this process, the trend of the localization of the Forum becomes a phenomenon which attracts lots of concern. The localization of the forum means that the important parameters to measure the maturity of a forum, like contents, the number of participants, the direction of development, etc., show the characteristics of localization. What’s more, the development trend of the Forum changed from national start to the local tilt. Now, the trend of localization of online forums has been very obvious. Due to the economic development and many other objective factors, local forums achieve more quantitative growth rather than the quality growth. Therefore, some problems still exist in the development of the local forum.Because of strong demand of the network users, the prospect of the development of network BBS is still optimistic. Localization of the Forum can not be changed. Therefore, it is very necessary to do thorough research when the trend just begins.The thesis is composed of five parts. The first chapter mainly introduces development of internet forum. The second chapter mainly shows the phenomenon and reason of localization of internet forum. Chapter three discusses the three different models in the trend of localization of the internet forum. Chapter four analyses the problems existed in the trend of the localization of the internet forum. Chapter five offers the countermeasures of the existed problems and the prospect of the trend of localization of Internet forum. After systemic research, the trend of localization of internet forum can be understood better and contributes to its further development.