Study On HoopCHINA Basketball Virtual Community:from The Perspective Of Communication

Internet has the features of timeliness, interaction and multi-media. And the characteristics of sports event determine its effective combine with the net. For a time, many sports media attract more sports fans on website. With the rapid development of information age, Internet’s transition, from the digital version of print media, to the different application of web2.0, cause great attention and exploration to the academics. However, sport websites, especially community types, are scarcely primary concerned in sports communication research field.hoopCHINA. com was found in2004. The website firstly begin with the NBA forum, now is made up of sports virtual community in regarding to the basketball, European football, tennis, Formula1, thus becoming the cyber gathering place of basketball and sport funs to share information and build relation out of interest.Based on a case study, this paper analyze and probe into the hoopCHINA basketball community in terms of communication subject, communication content and communication relationship, in summarizing the hoopCHINA’s advantage from the communication perspective. Moreover, this paper expects to raise suggestion on the vertical-community type websites.Study conclusion:Of the communication subject, community moderator has strict management to the post, thus make difference with other online community. As the website organization, hoopCHINA pay high attention to the interaction with the users. Through users’feedback and browsing experience, community maximizes the enthusiasm of users’participation. hoopCHINA basketball community has a wide range with diverse classification of basketball. Column is of profession and depth in content, post has a high proportion of originality. The above two side are the necessary constitution in forming the relation. Of the communication relationship, hoopCHINA provide a more relax atmosphere and tie-relation mode. The community has developed and formed a cyber-relation network based on different communication relation chain. With the tendency of online community, how to utilize the advantage of digital media, from publishing the sports information to the deep interaction of its sports fans, till constitute the virtual community, hoopCHINA provide advice and suggestion on the sports network media.