The Construction And Broadcast Of The State According To The Perspective Of Communication

China is a new developing countries, in recent years, the research for the national image more and more, China has also started to more and more attention in the interaction with the international community consciously spread and molds good national image. This article selects the world expo, from the perspective of communication to analysis the construction of China’s national image and communication.The image of the state in one country in the international society for communication and interaction with other countries has a great influence on the quality, the good image of the state of the soft power of the state is an important part, it is also the national development of important power. Modern society, hard power is no longer a state judge of the development level of the only standard, the soft power of the powerful also reflect a country the strength of the comprehensive national strength. To construct the world expo and spread the image of the state have important role: world expo is a global media event for construction and spread the image of the state provides exceptional opportunity, media event of the construction of national image easier to communicate more easily be accepted, but also for countries to provide the scale of the attention, make a country’s image can be more widely and rapid transfer to the most parts of the world. This article through the analysis as the world expo to explore the image of the state to the construction and the communication process, the world expo, different from the general events, it is a widely watched media event, but also a great cultural experience. The world expo with Chinese elements, it is these unique Chinese element model the economy, science and technology, culture and so on the different levels of China’s image.Shanghai world expo is the image of the state of the mould good opportunity, for the world expo from different social structure, cultural background of tourists countries provide a mutual understanding, each other exchange platform. But the image of the state to face is different spread culture group, countries of the concept of the differences and culture spread between the conflict will give this information coding and decoding process have negative interference. China how to use the world expo from plastic the image of the state, dispelling the stereotype, and in the international spread of the problems to deal with, this paper analyzed and summarized.