Private Entitiess Bookstore In The Publication Of The Spread Of The Client Role

Private Entity Bookshops developing from the1980’s until today have experienced30years’ of ups and downs. They ever had a glorious period, but also are facing a falling situation nowadays. Especially in2011, many of the private bookshops which we are familiar with, such as Fengrusong, Guanghezuoyong were closed down one by one, which makes the publish professionals and both the ordinary readers wondering whether the private bookstore can hold the fierce condition or not. The impact from online bookstores to private bookshops makes the situation even more difficult.Therefore, the paper studies about and deep analysis of private entity bookstore, which fitted into publishing communication. From the historical perspective on one hand, analyze the whole process of the development of private entity bookstore as well it competitors, such as Xinhua Bookstore and online bookstores. From the realistic perspective on the other hand, analyze the current situation and solutions to present problems of private entity bookstore. This paper discusses the reading needs and the necessary of build Reading Type Society brought by private entity bookstore from the angle of the theory and practice. And further research the future direction of the private entity bookstore. Expecting the new reading conception extended by the notion of "Client" can finding a new development road for private entity bookstore.Introduction part overview the paper’s research background, purpose and significance, as well organize the information and literatures from history of Private Entity Bookstore.First chapter. We focus on the30years’development of the private entity bookstore and the4stages which are showed during their process.Second chapter. The paper turns to the need of our readers, and discusses the readers’ rising demand should be shared by more and more bookstores. On the other hand,"the Research on Chinese Readers" has been published8times in our country.From this research, we can see clearly that the trend of our citizens’reading habit is changing. We no longer pay more attention to books, instead digital reading becomes popular. This phenomenon calls our government to establish a society which bookstores play the main role, so that we can make a number of bookstores develop better.The Third chapter. In this period, Xinhua Bookstore is always having bearing on them. Sometimes it acts as a friend, but sometimes it can be regarded as an enemy. When shopping on line becomes popular, it changes the way that readers used to buy books and the habit we read.The Forth chapter.The innovation part of this paper is to bring out the concept of Client. We transfer Cline that is mentioned when we talk about computer into publishing communication area, showing private entity bookstore having the function of client in this area. We also analyze the significance and role that private entity bookstores have:1.Bookstores should be a part of the local culture;2.Bookstores should consider "reading and extended reading" as the direction of their development.The Fifth chapter. This paper analyses the entity bookstore named Duyidong’s client function. From the community bookstore it is treated as, the connection of private family and public lives it shows and the special concept of this bookstore holds, we can learn more about our entity bookstores.We can draw a conclusion. The paper analyzes the reason why the private entity bookshops are falling into decay and how to rise sharply.So that under the political and fundamental support of our government, private entity bookshops can depend on themselves to become a valuable client and have a bright future.