Research On The E-WOM Marketing In Commercial Revolution Under The Historical Perspective

During the Network age,since the marketing and advertising form changed alot, the traditional business based on the traditional marketing and advertising theory, leads a reconstruction in network environment. The elctronic Word of Mouth(e-WOM),in the well-builted social media time, have rapidly developed in the first decade of the21th century. The changes represent a new power of Marketing,while it also has a long way to go. Overall, the e-WOM still need using in marketing applications as a revolutionary business tool.Compared to the marketing applications on the e-WOM, the academic research on e-WOM is much more aimless,no research system has been structured.In the last couple of years,the study on. e-WOM certainly get worm,which means the academic vision becoming wild.The studies of e-WOM now focuse on the marketing applications, communication effect, affecting factors, marketing system, and other empirical analysis.Most of the studies are lack of historical vision,which pays too much attention on the academic details,without comparison and dynamic modeling. Based on the satuation,study in this paper would make some changes.The article would start from a view of Marketing and Advertising history.For the application of online e-Word-of-Mouth,the perspective from humanistic can clarify the business ethics of human evolution, which provides a new perspective in the age of the electronic Marketing.There are two clues in this paper,Advertising and Marketing, from which we can get the point of intersection of the two.This can spread out some new conception like Self-Marketing and Self-Communication.