Analysis Of Hefei Citizen’s Media Image In The City Newspaper

Citizen groups have been the object of attention of mass media, and citizen groups Image appeared in the literature, the media has a mirror effect reflecting the social life, the public image presented by the mass media through a large number of news reports of what? With this problem, the Metropolis "Xin’an Evening News" as the samples, analysis of public media image of the mass media in Hefei. With the change of social environment and the media itself, the public as a group is also constant change and expansion. There have been new class into the public groups. Because of this change, this paper will also explore the changes in the development of Hefei public media image. In this paper, the samples were collected using content analysis Hefei public image presented by Xinan Evening News "to describe and explore and try to show the trend of change and development of the media image of the Hefei public to explore the reasons for the development of this change.This article there are five parts, the first part includes background to the study, purpose, significance, literature review and innovation, the second part is the use of content analysis to analyze the Xin’an Evening News Hefei public image. Number of stories in the main analysis of the categories, type of coverage, reported a tendency, reported protagonist, reported that the theme of five quantitative analysis, the third part is based on the2000as a turning point for the period1993to2000"Xin’an Evening News" reports of the period2000to2011reported a comparative analysis to explore the changes and trends of public media image in Hefei. Changes and developments of the fourth part of the media image of the Hefei public groups, and the cause of the problems which. The fifth part is a summary of the conclusions of the entire analysis.The analysis shows that the overall Hefei public image presented in the media showing a negative tendency, Hefei public was presented as the overall image and rarely see the positive wind Hefei public groups. Misfortune, the people in need people’s sympathy and assistance for illegal and criminal activities of individual image to enlarge. At the same time as the social environment changes, the new class, Hefei public presentation of the main diversification, the media image presented from clashes extension to the living conditions. For groups of migrant workers from marginalized groups to transition to the new members of the public. In the media image of the shape aspects of the media began to shoulder the task of accelerating new group of social integration to the urban group.Main reason for the change of the media image of the public in two ways, the media where the social environment changes, the emergence of a new class to promote this change, while Metropolis media to mainstream media, the development of positioning change from the media itself to promote this change.Showing in the public media image change a number of recommendations, the mass media as a powerful communicator of the social environment to establish a citizen-centric sense of responsibility, multi-angle to set a topic, while improving the professionalism of the media workersand moral qualities, and more to assume the social responsibility of the media, and grasp the opportunities of the transition to the mainstream media, and public groups to influence behavior by shaping objective, fair and positive media image to the positive aspects of development.