The Development Analyais Of Guangxi Normal University Press

As a local university press, The Guangxi Normal University Press locates thesouth-west corner of Guangxi province. The Press adheres that the publishing’sdirection is to serve the teaching and research, and is priority to social efficiency’spublication policy. Also, with the heavy humanistic feeling of "for the meeting ofthe book and human", The Guangxi Normal University press insists the way ofconnotation development and self-fission. The Press has made significant andhuge economy and social benefits and also been called "the mode of GuangxiNormal University press" by the publishing interests. In the new publishingenvironment, The Guangxi Normal University press faces both opportunities andchallenges, explores scientific and reasonable development thread and becomesthe prime issue that how the publishing could develop continuing steadily.This paper use Guangxi Normal University Press as case study object, adoptsthe literature research methodology and compares the analytic method. Based onthe spot investigations, this paper does a rounded, indepth and systematicalanalysis about the development of this publishing.In order to have a overall understanding, this paper first divides into threestages to introduce the developing course of The Guangxi Normal UniversityPress, and from accurate positioning, the humanistic spirit, long-termbrandbuilding, high-quality talent team and diversification management strategy fiveaspects analysis it’s experience of successes. Then, it explores the developmentthread through SWOT analysis of the Guangxi Normal University Press which isunder the new pubishing environment. At last, the paper probes the revelation ofthe mode of Guangxi Normal University Press, hoping that it can provide somevaluable reference to other publishing houses.