The Study Of Countermeasures In Social Rumor Under The Network Circumstance

In recent years, the development and popularity of internet in China, not only influences the social life but also bring profound changes in media form. Particularly, the rapid rise of micro-blogs. the internet impact power is increasingly apparent. Internet technology has created a modern means of communication, facilitated social interaction and expression of opinion, but these brought serious social problem, such as the false information, radical remarks, malicious speculation. Vulgar wind and illegal marketing etc. Especially social rumor has been spreading on the net. so that the public cannot decide which is right, all these are harmful to society.Governments and departments are concerned and if they make any mistakes that will be strongly questioned or criticized by the media and the public, result in "opinion judgment", social unrest and the worst lead to damage the image of government, lost the credibility. Form natural disaster, accident disaster, public health security to social security can be found everywhere. Experts believe that has become a major research topic of the information society in the21st century. But man) local governments and relevant departments are not yet fully prepared. They always lost many opportunities and even carry out worry tactics frequency after the incidents and rumors flood happened. The small problem sharpened becomes major contradiction, which cause the significant losses to the national image and property. This article stand in the perspective of government to interpretation and analysis, under the network environment, the harm of social rumors and how to deal with it, reforms the government and related departments for public credibility for reference.