Reconstruction Of The Literary And Artistic Value Under The Environment Of New Media

Because of the personalized cognition of traditional culture the new artistic value being under constructing and the intervention of the new media which challenges the human being’s traditional value the appreciation of culture and art has began to change and reconstruction. All of these have posed a new issue to the survival significance of human being. The appreciation of culture and art has experienced a subtle change in its production reception and spread due to the business atmosphere brought by the new media. after the expansion of the cultural and literary production the personal behavior changes into the public interaction between pictures words and images The ideology begins to be reconstructed on the micro level with the unchanging nature of cultural and artistic value. this thesis trys to explain and explore the new appreciation of culture and art and the possibility of its reconstruction by elaborating the art of new media so that we can further explore the cultural and artistic theory in the new era as the foothold of the development of culture industry and its bright future.