The Problems And The Strategies Of Urban Fitness Culture Communication In Different Cultures

As the developing of the society, people care about their health more and more.The number of people who is interesting in investing in the health is soaring.Consuming in sports, especially stepping into the fitness club, becomes a part ofpeople’s daily life.The research in this paper shows that the understanding, the acceptance, and thedigest of the communication of fitness culture are distinctive among the differentgroups who love doing sports in gyms. The gap in communicating the fitness cultureis large among the developed city, the developing city and the underdeveloped city.The more developed the city is, the more comprehensive the fitness concept is. Themore prosperous the city is, the easier the people accept it. Vice versus. Nowadays,there are a lot of studies in the theories, techniques and applications of thecommunication of the fitness culture. Nevertheless, most of these studies are onlyfocus on single case, and there is still a large room for developing. Therefore, themeaning of the studying the communication of the fitness culture in different cities issignificant. It’s helpful to enhance the communication of the fitness culture for therelevantly underdeveloped area.This paper consists of four chapters. The first chapter introduces the backgroundof this paper, points out the value of the thesis, introduces the study methods andobjects, and clams the innovations and the disadvantages. The second chapterelaborates the conceptions of some words which involved in the paper, meanwhile,concludes the fruits which has been gained in the past, and makes some comments on them. The third chapter shows the results of the survey and annualizes the results,finds out some problems. The fourth chapter makes a further elaboration of thosepoints which mentioned in chapter three, trying to push forward some solutions.