Strategic Plan For E Company’s Medical Tourism Program

Medical Tourism (also called medical travel, health tourism or global healthcare). Inaccordance with the definition provided by the World Tourism Organization, medicaltourism is consist of medical treatment(such as elective procedures as well as complexspecialized surgeries such as joint replacement (knee/hip), cardiac surgery, dental surgery,and cosmetic surgeries), healthcare treatment(such as psychiatry, alternative treatments,convalescent care)，relaxing and pension from country to country or from city to city.Factors that have led to the increasing popularity of medical tourism are including thedifferent medical cost in between countries, long waiting period of the surgery and specificmedical or health needs from the consumers.Nowadays medical tourism had become one of the rapidest growing industry in theworld and over50countries have identified medical tourism as a national industry. Asiahas become the world largest medical tourism market. The most developed countries of theworld’s medical tourism in Thailand, In addition, including India, Indonesia, Costa Rica,Cuba, Hungary, Israel, Singapore and South Africa and are in great efforts to developmedical tourism industry.China is still in the preliminary stage in developing medical tourism because of therelative scarcity of the high-quality medical resources which is still insufficient to meet theneeds of domestic patients. However, with the reform and booming economy, China have agreat growing number of wealthy people with increasing requirement on high quailitymedical treatment and healthcare services. See from crowd flow between countries,Research from Shanghai Medical Tourism Products and Promotion Platform show thatnowadays nearly60,000Chinese people go abroad annually for healthcare services,especially for anti-aging therapy, cancer screening, to give birth and to treatment forchronic diseases. The huge growing customer base also includes the medical tourismclients in the narrow domestic areas between cites, the project involves the offsite medicalconsultation service, off-site medical check-up service and off-site rehabilitation and convalescent services.The background of this study is regarding a healthcare management company inShanghai which is invested by an overseas consulting firm to expand medical tourismproject in the future.In this Paper I will summarize and analyze the most successful medical tourism marketin the world, as well as its product classification, the advantage, operating conditions and,so that a systematic, theoretical experience will be formed, which can making the Ecompany’s application can be borrowed on this basis. And the external environment for theworld’s medical tourism industry, including medical tourism industry, developmentprospects, industry access threshold analysis, and the main competitor analysis todetermine the set of E into the type of medical tourism target products and target customergroups. Then through the analysis of the internal environment of the enterprise E, to findthe company’s existing competitive advantages and disadvantages, and through thedevelopment of a series of effective corporate strategic plan to achieve the promotion ofmedical tourism products.