Research On Loss Associated With Automotive After-sales Spare Parts Based On Customer Behavior Analysis

With the rapid development of China's automotive industry continues to mature, the focus of the automotive industry is back from the market before the transfer market, after-sales spare parts is the core of the automotive aftermarket, loss factors and associated analysis of the automotive aftermarket spare parts, the optimization of spare parts inventory management and provide a proactive spare parts service has a significant reference. Loss factor of the automotive aftermarket spare parts, customer behavior is one of the more important factors, due to the different customer behavior, resulting in the difference of the level of depletion of the spare parts, performance automotive aftermarket spare parts demand for the service differentiation, but there is very little Some scholars have analyzed the loss of automotive aftermarket spare parts, especially from the point of view of customer behavior study.Based on that, from the driver's driving behavior and driving environment to analyze customer behavior, and the composition and loss of automotive aftermarket parts types and causes are described, based on driving behavior, driving habits and automotive aftermarket parts associated formal description, and then use structural equation modeling and its associated verification and analysis of the effect of loss of customer behavior on the automotive aftermarket spare parts.First, based on the theory of planned behavior analysis of elements and their formation path of the driver's driving behavior, driving both climate and environment of the road environment and driving the car driving environment systems analysis, classification of automotive aftermarket parts and the types and causes of the loss of automotive aftermarket parts, and finally standardized formal description of ontology language associated with the loss of customer behavior and automotive aftermarket parts, build the body of the loss of the automotive aftermarket spare parts based on customer behavior analysis model.Then, based on customer behavior analysis automotive aftermarket spare parts loss body model to build a structural equation modeling and questionnaire design, amendment, payment recovery and disposal to collect to the customer behavior and automotive aftermarket spare parts loss of sample data based on sample data use AMOS loss associated with the relationship between customer behavior and automotive aftermarket spare parts verified.Finally, based on customer behavior and automotive aftermarket spare parts, loss of path analysis, a multivariate analysis of potential between the variables of the automotive aftermarket spare parts loss effect analysis and impact indicators, the analysis shows that the impact of the loss of automotive aftermarket spare parts the main factors driving the subjective norm and driving The main impact indicator variables of climate and environment, and then followed by driving traffic environment, the personal psychological characteristics and personal characteristics affect the loss of automotive aftermarket parts driving the area, the traffic control department safety education section of traffic, regional atmospheric humidity, automotive business training publicity, friends and family travel exhortations, car manual provisions.