Tl Is Based On The Competitive Advantage Of The Marketing Strategy Formulation And Implementation

With China joined WTO formally in December11,2001, the extent of it participated in global economic became deepen gradually. So this situation provided broad space for logistics industry. Accompanied with opportunity and challenge, the competition in logistics became fiercely. According to the situation in TL Logistics Limited, the article provided a complete scientific strategy program to solve the problems which the enterprise faced in fierce marketing competition, to create and sustain competitive advantage of the enterprise. In the meantime, the article offer foundation for the enterprise to carry on strategic decision-making.The core of strategy management is how to get and maintain competitive advantage. By using theory of competitive advantage, carring out analysis of internal environment----Strengths and weaknesses and external environment------Opportunities and threats, this article explored the source of competitive advantage. According to3method of strategy formulation,it also concluded the hole strategy of the company, market position, strategic analysis and choice, showing the process and foundation of strategy formulation systematically.The article also claim that marketing strategy plan should satisfy the need of client,and improve service quality. if the enterprise winned client's satisfaction, they may get the excess profit. And meanwhile the organization of sale team, and building enterprise culture are also necessary. By increasing staff s satisfaction and improving their skills to enhance the service quality. All the aims on different level are consistency is the key of the value creation,and also is key of implementation of the strategy.