Based On Customer Demand Of Rural Informatization Product Marketing Research

With the rapid development of the rural economy, the consumption structure of rural residents, the transformation of agricultural market increasingly commercialized, rural informatization construction is imminent, and it is promoting the rural economic development, the construction of socialist new countryside of important ways. The existing rural informatization construction, is only by providing information to rural products to meet the growing demand of informatization farmers, although gained a series of achievements, but not all of rural informatization construction and rural user needs, how to link based on the basis of rural user demand, develop rural informatization construction, especially for a particular informatization product customer demand analysis and marketing strategy research also lacks certain system theory support.Based on customer demand theory and marketing theory, under the guidance of rural informatization product for the customer needs analysis for specific information products, in-depth research. First, by means of analyzing the customer demand investigation; Secondly analyzes the countryside users choose "of its expert" of Jilin mobile, find the relevant factors of "Jilin Mobile Agricultural Information Communication" lack of product marketing strategy; Finally presents product individualization customize, multi-channel parallel development, establish a sound channel management system, betting type promotion, bag of custom-made points monthly payments in integrated marketing strategy. For "Jilin Mobile Agricultural Information Communication" products promotion and perfect, meet the demand for farmers to provide reference information product formulated for government, accelerate the construction of rural informatization policy to provide basis in fact.