The Research Of Hebei Province State-owned Holding Guarantee Group Developmental Strategy

In recent years, with the deepening of China marketing economy advancement's unceasing, the small and medium-sized enterprise already became impels the important force which the provincial economy development, the alleviation employment pressure, the promotion finance additionally receive. But financial crisis's impact, the small and medium-sized enterprise falls into one after another the difficult position, specially the small and medium-sized enterprise finances difficultly"the congenital flaw", causes the enterprise development to walk with difficulty. In order to alleviate the small and medium-sized enterprise to finance the difficult question, the country started the small and medium-sized enterprise credit guarantee system's construction from 1998. After more than ten years construction, the small and medium-sized enterprise credit guarantee system construction has obtained the considerable development. HEBEI PROVINCE STATE-OWNED HOLDING GUARANTEE GROUP (HBGKDB) belongs to the policy-type guarantee organization, shoulders is supporting the Hebei Province small and medium-sized enterprise development the heavy responsibility, especially needs to carry on the correct enterprise localization, implements the correct developmental strategy, can cause the enterprise to be in an impregnable position. This article in view of the HBGKDB reality, has conducted the developmental strategy research, by time to the HBGKDB development certain instruction function.This article analyzes the external environment which, the profession environment and the internal environment comprehensively HBGKDB locates, had clearly recognized the guarantee profession's buyer enterprise and the seller enterprise and the enterprise competitor guarantees the influence which to the credit the market produces, has used tools and so on PEST, Boston matrix, SWOT analytic method, to the enterprise interior environment and in the competitor overall analysis's foundation, has formulated HBGKDB in the near future, the intermediate stage and the forward goal, and dealt with each target phase to formulate the corresponding developmental strategy and the action program: The first stage, argues vigorously with three year, through the optimized company product mix, fosters the talent, to strengthen the teams and groups construction and the team diligently constructs, causes the environment to turn toward is advantageous develops in enterprise's direction. Argues vigorously realizes the year income to grow 10% goals. The second stage, through expands the funding invested, the high quality talented person's raise and the application reduces enterprise's each kind of operational risk, through the connection multiplication management, achieves the sustainable development long-term strategic target. Has applied strategic concepts specifically and so on market development, famous brand goods, product development and connection multiplication management, has formulated the practical and feasible development step and the strategic implementation plan. The third stage, in grasps the enterprise present situation in the foundation, will focus the future, will take the effective measure to deal with the steep competition the challenge, will establish the new competitive advantage, in the future ten year HBGKDB developmental strategy will be uses Hebei Province to locate fully the Beijing and Tianjin Hebei core economic cycle geographical superiority, take the guarantee as a breakthrough point, will have the step to introduce Central Bank, Yang Qi to create throws financial instruments and so on fund, financial leasing, trust, will build the function perfect financing platform, will provide the non-barrier financial service for the enterprise. Through with each kind of financial instruments' grafting, the cultivation enterprise grows strong gradually, treats the conditions are ripe, the union high quality enterprise distributes the small and medium-sized enterprise set debt again, the promotion enterprise grows fast, impels the enterprise in internal and external to go on the market, causes HBGKDB to become finally domestic has the model demonstration effect small and medium-sized enterprise going on the market hatch Bator and the auxiliary booster, realizes its guarantee industry truly"the aircraft carrier"prospect.