Study On The Qingdao Market Development Of Aquatic Products Cold-chain Logistics

With the development of China's economy and the improvement of people's quality of life, consumer started to change for the concept of food safety and freshness requirements. Fish and shellfish and other aquatic products has always been regarded as highly nutritious, high protein, low-calorie health foods, has been well received by consumers, food consumption in the proportion of people growing. Consumers are used to buy fresh fish and pay more attention to the seafood's quality and safety, the aquatic products cold-chain logistics are just the thing to provide consumers with fresh and high quality aquatic products, cold-chain logistics increasingly"hot"up.Aquatic products cold-chain logistics refers to aquatic conditions in the circulation, consumption,and throughout the retail from fishing to the scientific management, and information networks have been integrated economic and social benefits of the logistics form. In the paper, aquatic products cold-chain logistics needs to keep the seafood in certain temperature when they are being produced,transported,distributed, retailed, until transferred to consumers. To ensure seafood safety and quality, reduce losses, prevent pollution of the special supply chain system are the goals of the aquatic products cold-chain logistic.Qingdao is the leading city in Shandong Province, the Primary industry, the secondary industry and the tertiary industries are relatively rapid development, it has the good geographical advantage and abundant fishery resources, their development of aquatic products and aquatic products industry has been among the forefront of China. The development of aquatic products industry needs to match the appropriate cold-chain logistics services.The paper to study the aquatic product cold-chain logistics in Qingdao firstly and done a SWOT analysis of the Qingdao market, the development of logistics market aquatic cold-chain logistics market necessity. Also study on the supply capacity of aquatic cold-chain logistics and the cold-chain logistics demand on the research. And in the light of Qingdao aquatic products cold-chain logistics measurement requirements for qualitative and quantitative prediction, qualitative analysis to take the form of questionnaire, quantitative analysis according to data obtains nature and incompleteness choose grey G(1,1)forecasting model forecast. Prediction of Qingdao city residents showed that as a big increase in consumption of aquatic products will stimulate demand for aquatic cold-chain logistics continued to increase. But at present, the development of Qingdao aquatic products cold-chain logistics still exist many problems, failing to provide efficient cold-chain logistics service, to a certain extent, restrict the cold-chain logistics market Qingdao aquatic products development, can't effectively meet demand. Finally, in accordance with the above market analysis and forecast the result pointed out the cold-chain logistics market development of Qingdao city aquatic product problems and gives the corresponding suggestions and countermeasures.