Study On Media Convergence In The Context Of "Triple Play"

At present, despite the interaction of newspaper and network, media integration, which belong to fusion performance, have been some development in our country. But confined to the policy barriers, economic constraints and other reasons, for a long time China's media convergence has not been substantial progress."Triple play" provides for media convergence with technical background and industry support, so the former is the necessary process of media convergence, which makes China's media industry find new opportunities for media integration.Literature, case analysis, the comparison of the integrated use of the law aims to explore a viable path to achieve media convergence in the "triple play" situation. From the integration of the development of China's media, the article summarizes the integration of media content, type and development level, explores the plight of the current media convergence and their difficulties. After sorting out the development of China's "triple play", the article discusses the various media forms of paper media, broadcasting, new-media under the "triple play" to promote the integration process. On this basis, the article summers up the media convergence's characteristics in the context of "triple play". Finally, in the combination of the previous study, as two aspects of the external environment protection and the media internal industrial considerations, through the analysis of typical cases, the article proposes the main points of the regulation of a number of policies and the development model of the medium itself. Hope that through this study, the subjects can be beneficial to the concept of media convergence in the context of the "triple play"...