On The Communication Research Of Culture Classics Under Mass Communication

Traditional Chinese culture has a long history, although the effect has the course of the ups and downs in the long river of history, but we can't ignore its value. This year traditional culture has gradually been paid attention to by people, especially the "Lecture Room" hit and even the phenomenon of "Chinese-learning hot ", and people begin to reflect on the reform at the same time and re-start their own cultural concerns. On July 9, 2001 the science and education channel of the CCTV established the "Lecture Room" academic column. The programs of the "Lecture Room" were aimed at establishing a" Open University ", framing a bridge between the experts and the public, being located in the "culture of quality, scientific quality, educational quality" and "constructing the common sense of the era, enjoy the life of wisdom ". Although there was no concern for the "Lecture Room" in the beginning, after the revision for three times, program ratings increased rapidly and brand awareness expanded gradually. The "Lecture Room" has created a large number of academic stars, and Yu Dan is one of the most dazzling, but also one of the most controversial. At the same time, the "Lecture Room" also raises the enthusiasm of other TVs holding the lecture of the traditional culture, and makes the whole society pay attention to traditional Chinese culture .As the guest of the "Lecture Room", Yu Dan launched a series of lectures - Yu Dan the analects of Confucius experience , Yu Dan zhuangZi experience and Yu Dan the analects of Confucius feeling. Not only are the ratings climbing rapidly, but also the editing and publishing books are very popular, and the printing and sales volume have made remarkable achievements. Although the series of Yu Dan's lectures have gained remarkable achievements, but there have also been some ideas of objecting to her, especially the strongly joint condemnation of the "Ten Doctors". By using the communication principle and mass communication, Yu Dan is rapidly famous in the radio and in the society, and traditional culture classics under mass communication have taken place many changes, although modern interpretation has made classical culture more close to the life and more easy to understand, but inevitably it leads easily to the misunderstandings of the traditional culture. Facing mass communication, there are both opportunities and challenges for the traditional culture and how to promote the traditional Chinese culture, it is worth our thinking.Taking the Yu Dan the analects of Confucius experience " as an example, this paper analyzes the communication of culture classics under the context of mass communication, reflects on the fate of culture classics after suffering mass communication and explores how to better realize the spread and heritage of culture classics under mass communication. In the introduction, the author briefly accounts for the background of the emergence of the "Lecture Room", and then based on the Yu Dan the Analects of Confucius experience as an example, this article analyzes the spread and heritage of culture classics under mass communication from the view of communication, and reflects on the fate of culture classics. The body can be divided into four parts, the first chapter sorts out the reasons for the famous Yu Dan; In the second chapter analyzes the application of communication theory in the spread of the Yu Dan " Analects of Confucius" ; The third chapter analyzes the changes in the classic spread under the context of mass communication with the spread of the different stages and the different modes ; Finally, this article reflects on the fate of culture classics under mass communication and explores how to better achieve the spread and heritage of culture classics . This article uses the analysis of the hermeneutics, accepting aesthetics and related communication theory, and adopts the methods of the statistics and close reading of structuralism text for comprehensive research.