The Function Of Mass Media In The Popularity Of Maxism

With the continuous emergence of New Media, the impacted human has entered into afire-new information age. The rapid developing Mass Media has made great effect on people'sconcept, meanwhile, it has brought rare opportunity and challenge for the publicity of Maxism.How to make efficient use of Mass Media, how to make Maxism accessible to the public, andhow to guide the practice with the Modern Maxism in China, are the major subjects of thepublicity of the Modern Maxism in China.From the perspective of the development of the Mass Media's function, this thesis carriesout a systematical research on the Mass Media's function in the course of the popularity ofMaxism. According to the classification of the Mass Media, the analysis on its influence on ourmodern life, and especially the survey of the practical condition in the publicity of Maxism, thethesis points out that the Mass Media is an important carrier of the popularity of Maxism. Basedon the above analysis, the study makes a systematical research on the basic function, features ofthe function, and the evaluation standard of the Mass Media in the process of the popularity ofMaxism, at the same time, the multi-analysis on the positive and negative effects of the MassMedia is carried out as well, consequently, some corresponding adjustment measures are putforward. These measures are as follows: enhancing the leading and management of the Party inthe popularity job of the Mass Media, enhancing the leading function of the Party byconsolidating the guiding status of Maxism, enhancing the sense of social responsibility of MassMedia, improving the propagating level of Mass Media, and reducing the negative effect causedby the spreading content, course and object. Finally, the positive effect of Mass Media in theprocess of the popularity of Maxism will be strengthened, the negative effect controlled.