A Study In Comment News Story Programs

Since 2005, a new type of TV show like a low cost program called "legends" in Jiangxi satellite TV station has created a legend of the Chinese TV. My paper argues that this type of program is comment news story program. It is a Chinese native program. Although it caused a sensation, but because of it was so creative and has a short developing time, the study of it is relatively in backward. Therefore, my study will try to conduct a comprehensive systematic study, in order to promote the progress of the research.This article summarized in the preamble of the overview of 8 comment news story programs in CCTV, provincial satellite TV and Phoenix TV. In the first chapter, I proposed the concept "comment news story program" for the first time. Then, I determined the type of this program by the TV programs classification method with the characteristics of this program. I think it is a feature program. In the second chapter, I Summative summed up the morphological characteristics of this type of programs by comparative analysis method and case study method, and so on. The characteristics are as below. Its purpose is to tell Legends, watching the vicissitudes of life and show the truth around the world. It deals the news by the ways of tell stories. It is to learn from the storytelling form. The hosts have a approachable style. In the third chapter, the paper analyzes the difficulties that the comment news story programs faced by. For example, The program ignore the interaction with the channel, leading to positioning and purpose errors with channel. Blindly pursuit in high ratings led to distorted selection and blindly copy. It frequently aphasias in the major social event because its lack of media responsibility, and so on. Finally, according to the current development situation, I made a number of countermeasures from the location, content, improve the quality of the creative team to enhance the brand influence to the problems above.