The Context Of Industrial Development, The Integration Of Media Research

As the world information spread of technology progress and Chinese culture system reform of China's media industry, media industry began to change, reveal a "big media tide" clue. Media mergence in this context, start to become the media industry and academia debated topic. Such as policy carry three nets fusion reform, promote new media industry development; Practice in traditional media group founded new media, gradually to the big media industry change; Scholars have been the connotation of media mergence, mode, and effects are discussed so far about the media mergence CNKI achieved 450 article or so. But no matter in the western developed countries, or in our country, the media mergence in exploration stage, the mature mode and concept has not appeared yet.Based on the study of the industrial development context, from industry economics, media ecology, media theory basis to explore the media mergence, analyzing ecological conditions, market demand, industrial base, the system safeguard, the environment condition of dynamical factors such as the influence of media mergence. Through the case of domestic and foreign typical media mergence comparison and analysis, concludes respectively by technology fusion, fusion, fusion, property content for the remarkable characteristics of organization fusion, fusion model analysis of these media the connotation, features, model integration way. According to the present situation, analysed the existing in the process of media mergence policy restriction, personnel concept and quality, profit model, organizational culture estrangement, media, the lack of social responsibilities, and finally puts forward such dilemma ease policy control, developing diversified fusion, expand the profit model, lower operating costs, changing the service concept, improve the quality of the staff, etc the strategy to solve these problems.