The Research On The Info TV Program Planning At The Times Of Media Convergence

The media convergence is becoming the obvious trend in the media revolutionary process. It not only increases the platforms of content transmission, but also spreads the channels of content transmission, which inflates the capability of media content transmission. Nowadays, the development of any media is influenced by the media convergence inevitably and the info TV program doesn't make an exception. The info TV program is popular with the audience because of it is various forms, swift speed and cultural content. It directly provides the service for daily life and often becomes the life guide which people rely on. Based on the realistic background above, the text limits the issue in the domain of the info TV program plan during the times of media convergence.The text begins with the background of the media convergence, aims to grope for the info TV program planning in the new environment by analyzing the influence which the media convergence has on the TV program. The media convergence brings the challenge for the management of the info TV program and provides the new opportunity at the same time. For the new media and the provider of the info TV program, it's a realistic task to make effective plans and produce wonderful program successfully by the scientific planning sense.Firstly the text defines the info TV program and the info TV program plan, discusses the rising background, typical definition and characters of the info TV program and the function and principles of the info TV program plan, which distinguishes the info TV program and other types of TV programs. Furthermore, it studies the influence which the media convergence has on the info TV program and analyses in three aspects of the transmission characters, the optimizing of program content and producing mode and the change of the audience. Finally, it sets a background of the media convergence and brings forward and the planning projects of the info TV program in four aspects of mind planning, content planning, form planning and marketing planning, which is expected to impulse the development of the info TV program in program planning and supplies a reference for establishing a classic program.