The Study On Network Public Opinion Based On Social Identity Theory

Although formed in the network, but the network of public opinion roots in realistic society.This article takes the"Yao Jiaxin case"as an example, uses the qualitative investigation method, and embarks from the network platform and realistic social these two dimensions, to analyze the reason for growing vigorously of the network public opinion.In this paper, we use text analysis method, base on the media coverage of public node, to analyze the amplification of network, effects and variation trend of network public opinion. We indicate that the utilitarian of network public opinion and non-rational of netizens promote the variation of network public opinion easily.This article is from the perspective of social identity; we closely combine this case to sociology and journalism and other disciplines, to analyze the formation of network public opinion. We suggest that social anomie is the social causes of network public opinion, and the demands of fairness and justice is the social psychological factors of network public opinion.