| Along with the deepening of China's reform and opening up and China's accession to the World Trade Organization, the domestic refined oil retail market have been liberalized, and in 2006 to open soon in refined oil wholesale market in recent years, domestic oil marketing business growing rapidly, the market competition has become increasingly intense.Customers are the oil companies have unparalleled importance to the customer's identification and fighting have become the focus of competition in the industry. As China Petroleum central business diversity and broad geographic distribution of customers, management of multi-level nature of existing customers for various reasons, such information is not complete, making enhance customer service has become very difficult."Customer-centric, business-backed" business model is a new generation of business signs. In today's increasingly competitive environment, more and more enterprises through the implementation of customer relationship management system (CRM system) to help companies quickly and accurately grasp customer needs, improve customer service and support capabilities to maintain and eventually win more the value of customers. Therefore, to raise the oil-Central China's competitiveness, from the "business center" development "customer-centric" and thus improve profitability, the implementation of CRM system is an inevitable trend.This software engineering waterfall model to comply with the requirements of the design and development, including systems engineering and analysis, software requirements analysis, design, coding, testing and maintenance. System uses B / S application model design and use. NET C # technologies, combined with MVC design pattern to develop three-tier Web-based applications in the development process makes the system more flexible, in the running process even more easy to maintain. |
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