The New Exploration Of Literacy Education Approaches College Student

In the background of omnimedia age, people s perception and behavior pattern have been deeply affected by pervasive media. College students, as the important members who were appealed by the media ,get and deliver the vast information every day.Therefore,when they are dealing with these information,how to enhance their ability to distinguish and judge information is extremely important .Media literacy has become the significant part of quality-oriented education which has been attached great importance over the years,but for various reasons it hasn't been accepted as a popular education mode yet.As the vital base for nurturing people and promoting citizen s quality-oriented education, the colleges, as both in highly necessity and operability, have to carry out the media literacy.As the booster of modern civilized society,mass media stimulatively effects the social progress and the socialization of colleage students both.However, the effect on civil education, which is supposed to deliver the dominant moral cultural information, is prone to be weakened when the mass media is misused. Media literacy reflects the whole contemporary cultural accomplishment and reinforcing these aspects will benefit all the college students to improve their comprehensive ability.In order to improve the level of college students'media literacy education,all kinds of activities are needed to explore new ways.The main routes of media literacy education are school and social education and media publicity.From school education see,most of China's colleges and all primary and secondary schools don't carry out media literacy education.Social education and media publicity haven't progressed much. As one of the mass media, the film is the most entertaining and straightaway political socialization medium with the lowest cost and the easilyunderstood. Compared to other media, film media play an irreplaceable dominant role.First, film is the most entertaining mass medium.As a kind of popular art, film possesses a entertaining nature. Popular art is aimed at comforting people and making people get rid of unhappiness to obtain self-gratification,not inspiring people and letting people carrying out criticism and self-examination. And the so-called entertainment is a way to release emotions, not intervening real life.Entertaining art must create a a kind of fictitious circumstances ,and in this sense,film media are almost irreplaceable. Film provides audience with hallucination ,making them separate themselves from real life and going into a ideal environment.However,there is a paradox that this Utopia has similarity with the real life.College students have a superficial and vague understanding of the film media's social function.The so-called film'social function can be summarized as education,recognition and entertainment function.First,the educational function of film can embodied on both positive and negative aspects.A film reflecting the positive side of life has the good effect;Also, if it attacks the hideous phenomenon,it is still an educational film.Through both the positive and negative aspects ,moral ,aesthetic and ideal education can achieved.Nevertheless,the instructive meaning also rests with the position of the artists and whether it fit the social reality and life rule,etc.It is acknowleged that the mass media include newspaper,radio,television and new-emerging media---the fourth media Internet and the fifth media celephone.Under the market economy condition,the communication means of mass media are increasingly diversified.Movie media literacy and media literacy have a dialectical relationship ,ie.media literacy includes movie media literacy ,on the other hand,positive movie media literacy can promote the development of media literacy,and of course, negative movie media literacy goes against evolution of media literacy.Faced with college students ,we should focus on the positive influence.And the public should understand and analyze correctly information,put forward critical opinion and enhance immune ability to negative information.Media literacy is the essential quality of modern people in the information society.As the builder of the future society, college students confront the sophisticated social and media environment.Therefore,the media literacy education shows its value here.How to positively respond to media,effectively make use of media, and judge the information are the essencial quality.As the generation who grows up in the electronic media environment,the current college students has formed the habit of receiving information mainly by television from their childhood .Compared to their fathers text generation ,they are image generation or audiovisual generation ,and soon will be the network generation .Many of them don't like the tranditional mode of reading, aren't used to the conventional way of studying .Instead,they excessively indulge in the image,network,playgame,cellphone media.Their reading ability is downgrade and the reading speed is slow. In such environment,it is more necessary to promote the whole media accomplishment of college students ,not resting on superficial diverse lay but comprehending the deeper soul and abandoning fast-food culture.The Chinese media environment is increasingly rich and colorful,the more and more information the citizens have to confront, and the mass'attitude to the media is converted from past absolute trust to today's relative query,from received passively to today's select initiatively.Under such circumstance, it is imperative to launch media literacy education.