Perspective On Expericence Ecomomic Development And Marketing Of Wuhu's Sport Tourism

Sports tourism development based on good expectations, such as stage of economic development experience, trends and sports tourism and sports a close relationship between, the paper uses interviews, documents and other inspection methods and experience economy from the perspective of Wuhu City, tourism development and marketing of sports research, research that:1.the Experience Economy from the Perspective of Wuhu City during the development and marketing of sports tourism is not only location and time of traffic, history and culture, can be developed resources, a solid market, the market pioneer advantages, but also at the macro and micro policy, macro and micro economic environment, macro and micro social environment, people-oriented needs of diverse experience and increasing the value of leisure time, etc. are "good" in Wuhu City sports tourism market development and marketing. Sports Travel in Wuhu City, as long as selecting the right target market, and accurate product development and marketing orientation, Wuhu region to have good prospects for market development.2.Wuhu City Sports Tourism development should draw on existing tourism development concept of an ordinary visitor experience while focusing on factors added; based on the consumption characteristics of the young group, in batches, excellent pattern, note focused on the development of sports tourism in Wuhu City; for sports tourism product experience shaping factors can be:to create a theme, set design, behavior and experience factor into several aspects of integration achieved.3.Wuhu in sports marketing of tourism products, while taking a variety of marketing model, but also in different marketing stages of applying different marketing strategies, such as:to stimulate demand, strengthen the demand, prominent features, customer satisfaction and maintain good customer relations and so on.