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The Sports Travel Market In Guangxi Beibu Bay Development Strategy Research

Posted on:2012-01-28Degree:MasterType:Thesis
Country:ChinaCandidate:Y RongFull Text:PDF
GTID:2217330368981379Subject:Physical Education and Training
Abstract/Summary:PDF Full Text Request
Sport tourism as the tourism industry and the intersection of the sports industry, a new field, it provides for the tourism industry of tourism resources for sustainable use and development of power, but also for the development of sports and sports industry development space, along with economic development, Sports tourism has become an important tourism product in the branch of tourism products and future direction of one of the main building.This article in order to promote the development of sports tourism in Guangxi North Bay for research purposes, to the northern Gulf of Guangxi tourists for the survey, the integrated use of literature, questionnaire, field trips, mathematical statistics and other research methods, the northern Gulf tourists to Guangxi study the current situation, the main conclusions are as follows:1. Awareness of sports tourism is not high enough publicity; participated in sports tourism mainly in the age group 30 years of age to youth as the main body; in most forms of sports tourism together with friends and colleagues, followed with family participation; mainly involved in sports tourism holiday period were mostly concentrated in, then it is not a fixed time; sports tourists, mostly middle-income levels and above average, each promising to participate in sports tourism activities cost about 200 yuan or less .2. Beibu Bay Sports motivation for tourists to participate in sports tourism mainly in relaxed mood, physical health, mental and physical pleasure on; their favorite sports activities are mainly hiking, swimming and cycling trips. Of the main reasons for their participation in sports tourism sites are crowded sports tourism, sports tourism and sports tourism facilities, poor quality and poor factors related facilities, as well as professional and other reasons too. Gulf tourists in Guangxi has been the place of sports tourism statistics, survey results show that Silver Beach of Beihai, Nanning Qingxiushan, Qinzhou Sanniang Bay top three.3. Beibu Bay Sports tourism market problems, the lack of tourists that sports tourism professionals, high prices, poor quality of services, facilities and related facilities is poor, a single project, and travel managers believe that lack of physical talent, the price is high, the project single, boring. 4. In the new era, the northern Gulf of sports tourism in Guangxi four factors are the sports tourism brand factor, management factor, optimal allocation of factors and develop sports tourism personnel factor.
Keywords/Search Tags:Guangxi north bay, Sports Tourism, Development strategy, Sustainable development
PDF Full Text Request
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