The Current Situation, Problems And Countermeasures Of Financing In The Process Of Rural Informatization In Zhoushan City

Rural information for farmers, rural, agricultural development has an important significance, the State Council "Opinions on Promoting the construction of new socialist countryside " and proposed to build a wide range of information channels, allowing farmers to more quickly and efficiently access rich information promote rural income. Meanwhile the network in rural areas to promote education, science popularization of agricultural knowledge, foster new and modern farmers. Increase the electron rural farm, deepen rural reform and improve rural governance mechanisms. Information technology in rural areas continue to increase government funding to improve the level of information technology in rural areas, further adjusted performance measure levels of government departments, the level of development in rural areas of information technology as a core indicator levels of government, local governments at all levels to combine actual increase technical support to the construction of rural information kiosks. Attract investment and increase efforts to attract a number of leading enterprises in information technology at home and abroad, for the development of information technology in rural areas energize. Under the guidance of national policy policy, Zhoushan rural information has been rapid development, but in the information technology implementation process, facing the biggest problem is money.Due to the limitations of the current organizational structure and capital structure in rural areas, the rural information technology has mainly taken the government-led financing model, supplemented by conditions other subjects leading enterprises and farmers have not really been reflected in the role, making the lack of farmers’ consciousness of their own dominant position, role, value is not clear, "and so on, rely on, to " thinking seriously "passive " or "low-level " participation is widespread. And there are some among the main game financing relationship, after completion of the project is not in place to maintain and service maintenance. This paper selected three towns 30 villages in rural Zhoushan as the research object, by site-directed research, through surveys, discussion, data query, data access, etc., to master the relevant information, from analysis to understand Zhoushan rural informatization development, financing solving strategies. Through the investigation, the conclusion:First, the rural information technology financing information asymmetry, strong financing needs of farmers, and adequate funding of financial institutions, but to invest more than the city, resulting in unmet financing needs in rural areas; Second, the financing channel is narrow, due to the historical development of rural areas and geographical reasons two factors, very few rural financing channels, the traditional financing channels due to various factors leading to financing small-scale, small amounts. New financing channels in rural areas did not dare to try innovations; Third, the absence of main supply, relationship exists between the main game, the subject is not clear, the responsibility can not be assigned to individuals, their enthusiasm is not high; Fourth, lack of innovation financing, Zhoushan financing innovation capacity in rural areas inadequate financing to stay in the traditional way of financing, unable to meet the financing needs of rural areas; Fifth ownership is not clear, you can not regulate the market operation, and because of property rights issues. Therefore, in-depth investigation, the rural information Zhoushan financial problems combined with the actual local situation, explore the feasibility of financing measures, for doing a good job of information is critical in rural areas.From the actual situation in the rural areas started Zhoushan, Zhoushan explore a local rural areas in line with the facts of the financing model. In the new rural construction process, speed up construction of rural information, give full play an important role in promoting economic and social development in rural played for solving the urban-rural dichotomy has a positive effect, effectively improve the process of rural information financing problems.