【Introduction】Good host is a program, or a notice of television channel of brand management.In this paper, first in the study of broadcasting "space" creation "master" personality, host of the dominant position, through the analysis of program.host for broadcasting space "generality" host "studio space" and "individual host image" mutual influence and restriction namely "personality" to prove a "personality" host image more popularity. According to my personal practice after discusses how to build "personality" outstanding host, let its image as an indispensable space are the core, to realize the sustainable development of TV program development strategy. |