| Basing on the practical investigation,investigation diary, interview record and other materials the author completed this paper. This paper has more systematic shown the flowing of information in Sha country society. And mass media communication effect there, also include the new media such as mobile phone and Internet. The author took more than four weeks to got into the Sha country in order to do with field research. This paper uses ethnographic research methods trying to discover the secret of rural communication mode. Author used snowball sampling method to extract the sample.At the same time in Sha country, media in different scenarios of social life play their roles has also been observed.In the paper, public events and life stories happened in Sha country has been selected. The author use" Thick Description" trying to discovery media effect on Sha country and views on the media of Sha country people.Finally, through collating information and showing those stories,we can get the conclusion that:this small village is slowly becoming " flatting". But, information flowing structure does not follow this trend. In Sha country, informations spread in the networked structure of social network while people got them through the mass media. This kind of mode gives more meaning about information.Unfortunately,domestic research on this area are few and far. For rural social research, and more limited by the statistical and descriptive quantitative research. Related qualitative research, "Thick Description" type of report is not very common. That is precisely what this paper might be the innovations in related research. |
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