Tv Forum Part Of Academic Media Research

This paper covers television screen in the past several years is the bigger influence item on the types of television programs, television lecture room column. The television lecture room has been having a not unusual history from it was born. Because it always faced a difficult that is how to express academic knowledge through the television. The audience rating is always not good. It has been in a very awkward position in the television industry. The TV industry as the emerging leader of several scholarly columns have been problems because ratings eliminated early, but in 2005, almost at the verge of being eliminated 100 columns -Forum China has suddenly become the focus of attention, it launched a large-scale event. Almost all the people have become hot topics, and in this figure on the podium, not only Yi Zhongtian, but also Yudan,WangLiqun have become familiar figures. Naturally, audience rating becoming more and more higher, and so focused by audience. The rising of the "lecture room" has been brought vitality and hope to television lecture room column.This paper is divided into four parts, with "lecture room" as an example and use content analysis to study the television lecture room column. The first part introduces the concept, characteristics, course of development and the main content of television lecture room column. The second part begins with the course of lecture room, analysis the success factors of express academic knowledge through the television. Lecture room relies on CCTV-10 Channel of Science and Education, and is compatible with the channel in the scientific quality and educational style. The academic selection of themes triggered an open exchange among scholars as well as the audience's thoughts and disputes, thus upgrading its quality and taste; the popular of audience position find the junction connect column with the audience, so that the most popular people can get benefit. The narrative style of stories and serials become a powerful weapon to attract audiences; the techniques of production methods get video and audio together, breakthrough the traditional broadcasting moods which are rigid and monotonous, and then mobilize the enthusiasm of the audience. The third section deals with the significance of television lecture room column, which has achieved the "intermarriage" between media and education, scholars and TV stations, and broken the barriers between the popular culture and the elite culture. Therefore, the academic communication was broadened; the television cultural quality was improved. The scholars, also TV stars now, rose to great fame. The television medium has drawn the audience's attention and achieved a "win-win". Finally, the fourth section begins with the shortage and weakness of television lecture room column, analyze the current situation and development of the column from subjective and objective.