Domestic Male Fashion Magazine Image Of The Shape Of Male And Interpretation Of Research,

It was found that the male vogue magazine had become more and more popular in china over these years. The male vogue magazine we discuss in this article is referred the vogue magazine which is aimed at men, it is an expression of vogue life idea, including comprehensive contents. In fact, the male vogue magazine is not only a cultural text but also a social practice. It redefined the male ideal body image, influenced people's traditional concept about male temperament, and also had impact on male's life concept and style.Viewing from the angle of male body image, this article deeply research the texts and audiences of domestic male vogue magazine according to communication theory and cultural research concept, look for the encoding and decoding ways of male vogue magazine and their relationship, and try to provide some suggestions for encoding ways, in order to obtain better communication effect.Firstly, the author designates six issues of as a swatch and decomposes this set of material by analyzing its content, studying its text materials and semeiology related issues. The author also manages to excavate the cultural and ideology related significance hidden within and identify modern male vogue magazines'coding style of male visual impression.Secondly, the author scrutinizes the manner that the male in Chengdu area appreciate the visual impressions formatted by the domestic male vogue magazine. Meanwhile, this paper explores the relationship between the coding and decoding process of the domestic male vogue magazine and the reason that accounts for this relationship.At last, this paper focuses on proposing beneficial suggestions on the coding manner for male vogue magazines and consequently promoting their acceptance.From analysis of the whole article, it is found that a majority of male audiences hold the way of negotiated reading on these male body images in male vogue magazine. Which reveals in some ways: To a certain extent, audiences identify with the life styles which magazine called for, and know the vogue male image in magazine, but they are inclined to emphasize their own social stands, never follow anyone like sheep. Moreover, results indicate that those ideal male images in magazine do not have obvious impact on their body images and consumption concept. On one side, Texts analysis can explore the meaning and effect of media. On the other side, Audiences analysis not only help to learn the audiences reading habit, but also improve the media's communication effect, and make audiences benefit from it.