Tv Media Image Research

The television media image relates to survival and development of media on a large scale, with the rapid development of technology, the explosion on information, the vigorous development of TV, especially the intense competition among different media. But our current media study mainly focused on media criticism and brand packaging. There are only a few studies about television media image.The purpose of the paper is to solve some problems about television media which includes the definition, the composition and evaluating indicators of the television media image, the features and influence factors, based on the basic theories of mass communication and journalism.The paper will guide future theory and practice research in the TV media image area by researching on the TV media image status during our country's cultural reform process and dialysis media events.