On The Digitalization Of China's Newspaper

The world changes much faster than I can understand it. When everyone became accustomed to the fast development of report industry, Chinese press burst upon a "turnpoint" in 2005. Various index indicated that traditional press has encountered "existence challenge".This essay tries to make a thorough analysis on the origin of the press existence chanllenge, and analyze the inevibility and possibility of digital press's strategy for development which is established by the National News Publication Headquarters. Meanwhile, with Zhejiang press for individual case, it makes a concrete analysis of the press group's probe and pratice during the process of digitalization at different levels, pointing out the principles that should be cleaved to and the "false digital press" mode which should be avoided if possible in the process of press digital. It also makes an outlook of the digital press, meanwhile, it puts forward that establishing and becoming the real media group is the final present of bigger and stronger digital press.This essay is divided into three parts, including preface, text, and conclusion.The preface mainly raises the question and points that traditional press is facing "existence challenge", it needs to be thought and answered by media researchers and practitioners whether they should take the initiative and salute the challenge or turn a blind eye to this and sit but treat to die.The text part is divided into four chapters. Chapter one analyzes some performances and causes of existence crisis of traditional press and illustrates that how to save oneself with backstroke and take the idea of numeral press and put it into practice in the end. Chapter two is mainly to introduce development condition of numeral press in different cities in Zhejiang province, according to this to know the whole condition of numeral press in our country. Chapter three points the principle which should be kept to and some questions during the development process of current numeral press. Chapter four is mainly to solve problems and put forward a possible project. Combine the successful operate example of domestic and international media group, and point out that the establishment of China press Group and media group is the effective way to make the idea of numeral press come true.The third part is a conclusion, pointing out China's press is at a key stage of self-development. In the face of growing competition, confronting the Media Industries' rising, envisaging various problems of profession itself, the traditioal press would receive a brilliant future according to following ways—actively find a way of fusion of traditional and new media, welcome the digital ages, expand press' diversified new space of developnent, as well as embrace media industry.