Dynamic Morphology Of The Web Page Design

The information time, the network media is playing the more and more important status in the social information spreading. The web is the network time product, as one kind of information carrier, it opened the new design domain and created a new design space for the designer. The network media compare with the traditional media, dynamic form is its remarkable characteristic. The people often only pay great attention to its alternately characteristic in the former research,but neglected dynamic form—the principal characteristic research. dynamic form visioncharacteristic and the design rule and the method to the web design in conducts the special study, is a new angle of view.Based on the non-linearity, interaction, instantaneity characteristic of web, the dynamic form of web should follow the main principle of dynamic form aesthetics, multimedia conformity, the interaction and the space extend characteristic. Meanwhile, the multimedia method, interaction design, dynamic space construction , the animation effect application and the individuality performance are the important means of web dynamic form design.