Media Listed Companies In China In The Next Three Years, Factors Affecting The Development And Prospects

This paper select nine of the most representative and competitive listed companies from the A-share market in the aspect of media listed companies. According to capital structure, they are divided into media-oriented type, media cooperating with funding type and the funding involved type. After analyzing their industry structure, industry chain, the media environment and the locations, five factors which may have effects on its development come up. They are: events such as the Olympic Games and the World Exposition, the promotion of digital television, the integration of domestic capital, the transformation of the system and the entry of foreign products and capitals. We can predict there will be a great change in Chinese media pattern in the following three to five years, and the determinant is the extent of the opening up policies. Chinese media market is bound to encounter an period of large-scale adjustment after experiencing the events such as the Olympic Games and the World Exposition, which will bring various kinds of competition together with boosts to Chinese media industry.