| With China's economic development and deepening reform and opening up, we expect the world to know more of China, and vice versa. The Chinese media workers for global communications are imbued with ever more important roles to play. English TV news, an important vehicle for China's internal communication, provides the foreign readership with the easiest and most direct access to China. The TV hosts, with the most direct contact and interactivity with the audience, also play a key role.The English TV news hosts, the English news media and the global communication govern each other. On the one hand, the audience rating hinges on the personal charm of a TV news host; on the other hand, the English news media image determines the concern and recognition on the part of the media and the hosts themselves. China's conservative global communication conception and policy hinders, in some way, the building of English news media image. In other words, the strength of English news media is the indicator for the communication effect of China's external media.Based on the relationship between the three above-mentioned factors, this paper begins with the social background of China's English news hosts, with an overview of China's development of its global communication and English news media. Thereafter, the paper also probes into the intrinsic qualities of English TV news hosts, embarking on the journalism character of TV host, making distinctions between TV hosts and reporters and alien from those of hosts or anchor people of other categories. Choosing CCTV-9 (China's only national English TV channel) and Shanghai Dragon TV English Service as sample success cases, the paper wraps up the status quo of China's English TV news hosts and makes suggestions for further promoting China's contingent of the English TV hosts with regard to establishing the English media image for China's global communication. |
PDF Full Text Request