News Personality Lack Of Perspective

Human being is the summation of all social relations. Personality, ahabitual mode with the components of man's inherent integrated qualityand its dominant mechanism as well as man's thoughts, character andbehavior, has been formed and developed in social reality and practice.The problem of personality is in fact what type of man one should be andin what kind of way one should behave himself. Therefore, it plays adecisive role in individual life visualization and value tropism.This thesis probes deep into news personality and is developed inthree chapters:Chapter one gives definition to the concept of news personality. It isdefined to be a relatively stable interior orientation and psychologicalcharacteristics exhibited by news disseminators and news medium inmedium circumstance. According to the thesis, news personality isprovided with integrality, stability, peculiarity and sociality. Research onpress personality not only plays an important part in the construction ofethics and morality, but also helps to establish a harmonious society andsteers people to pursue an esthetical ideal life. Thus, it is of greatimportance ethnically, sociologically and esthetically.Chapter two surveys the phenomenon of news personality deficiency.News personnel and medium should of course become the leader andguide of time spirit. However, in recent years, the deficiency of news personality is becoming more serious, resulting in the increased growth ofnews which are false, paid, tortious and obscene. It is mainly caused bythe separation of recessive personality, the missing of social personalityand the omitting of ideal personality.Chapter three discusses the construction of news personality. It isconsidered to be an urgent task to reconstruct news personality. Interiorly,self-discipline should be combined with heteronomous discipline in theconstruction. Introspection of personality should often be conducted.Humanity concern should be cultivated. Exteriorly, social supervisingmechanism should be made perfect. Personality consensus environmentshould be established.