Information Flow Of Reality Flow Guidance Role Of Quantitative Research

Concerning the replacement effect of website information flow to real human flow, the previous scholars have conducted a quantitative study and constructed the replacement model between them and partly confirmation. Can this method be used widely? With this question, the author employs and tests this method in this paper.In detail, the whole thesis is divided into five parts. The first part is the introduction. It introduces the background, methods and significance of research, which mainly calculated the guiding model based on previous research. It is a general grasp to whole thesis.The second part is theoretical part of guiding effect of information flow to human flow. Taking the website information flow as a starting point and from the angle of users accepting information, the guiding of information flow to human flow can be divided into active, passive and interactive model. We also analyze the various laws and the variation for outing purpose under the effect of information flow, which has significance in exploring the features and trends of geography of information society.In the third and fourth part, taking the statistic for network development of China Internet announced by CNNIC as a data basis, we first employs the statistic method to have data process, which gets the index of information flow and human flow. Then we reference the replacement model above mentioned and use the least-square method and variance analysis to get the function of replacement and enforcement effect. Then we use the realistic data to test the model aiming to recognizing the universal application of this method and prove the feasibility of information flow guiding human flow.The fifth part is innovation and conclusion including four innovation points and five conclusions.