Economic News In The New Social Function

With the prosperity of socialist market economy , the progressively reform of the economic system and the unprecedented running high of personal investment enthusiasm, economy has undoubtedly already become the core of life. As the social public organ , media is playing a certain role in the progress and development of the society, especially at the great developing stage of present economic reform of our country. It is more and more important of the economic news to offer information and guide investment. However, the economic news is facing deeply problems in the process of its development. So it becomes increasingly important of the economic news to bring its social function into playing fully. With the changes of social economic system, the requirement of the economic news' social function displayed is to some extent different. In the new era, the whole trend appears that the political complexion is gradually subsided and the economic character is improved.The thesis at first researched the general social function of news and figured that the basic function at present is transmitting information, leading public opinion, communicating and coordinating. Then probed into the unique social function of the economic news demanded in the new era: transmitting economic information, providing decision-making reference; interpreting economic policy, improving economic system; enhancing economic forecasting rationally, guiding market behavior; disseminating economic knowledge, analyzing economic principle; revealing the economic low-down, supervising market. And through case analysis, proving the social function of economic news in the new era. At the same time, we can see that the media should endeavor to play its role properly, and give full play to the social function of economic news, but also the acquisition of certain proceeds to exhibit itself as a market-oriented media features in the current policy and market environment. In case of "you cannot get both the fish and bear's paw", the phenomenon of the economic news with unregulated social function has appeared. Finally, this article put forward some countermeasure for further strengthening the social function of.