| Social news, as the closest news to audiences, plays an important role in the press. As the quick development of technology, social news with non-moral event has been showed clearly. Whatever the Scandal about Clinton and Lewinsky has been well-known, or the dying of the Diane makes people know"the persisted strength"......the concept of "Moral" has been appeared behindthis social news.In October,2003, an notification on exhaustively launching a learning and educating event for journalism on the great spirit of " three representatives ", Marxist news values, occupational ideas and occupational ethics was released by the Publicity Department of the Chinese Communist Party Central Committee, the Main Office of Broadcasting Movie and Television, the General Administration of Journalism and Publication, and the All China Federation of Working Journalists which lays stress on " prohibiting the negative and corruptive phenomena of news published or broadcast with consideration , illusive event and pseudo event, wave of vulgar and rubbishy advertisements which are aroused strong feelings among the masses."The author goes on social news' definition, describing the phenomena of Non-morals event and dividing them. Followed by the logistic mentality of "Problem appearance-Problem analysis—Problem solution", the author analyzed the reasons why they generate and develop. And in the end of the text, precautions against "Non- morals event" are being carried out on the basic of news theory. |
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