Preliminary Review Public Opinion

If the public opinion just exists in the street gossip, the power is limited, While if it is communicated concentratedly the mass media, the effects will magnify twice. During various news forms, the review becomes the important medium in the formation and transmission of public opinion, due to its ability to expressing the public standpoint and opinion quickly, directly and timely.This article will research the review, a special news form, from the view of public opinion, and elaborate the review public opinion, the special existence of public opinion, through the method of data index, theories deduce, cases analysis etc.Firstly, the article checks the review from the view of journalism and public opinion, and demonstrates the existent basis of the review public opinion and its definition. Then on this basis, it analyzes the three main factors of the review public opinion and the reason of its rises. Secondly, it describes the different characteristics of review public opinion systematically when it in static and dynamic state. Thirdly, according to a large number of cases, induce the normal movement process including four stages of the review public opinion. Fourthly, the article still analyzes the social function of the review public opinion, including integrating social consciousness, supervising government and "safe valve" functions. At last, the research turns into the application realm, from the system level, the medium level and the business levels, and discusses how to strengthen the adjustment and control of review public opinion at new period.