Study Of Fashion Magazines

After 1978, the fashion industry rose under China's reform and opening-up and the economic system reform. The fashion magazine gradually began to be popular in China's Mainland. With the American-European-Japanese fashion magazine as the text resource, this kind of fashion magazine aims at opening a brand-new window for the white-collar workers. This popular luxurious European-style magazine rapidly becomes a carrier, which spreads " new " values and " new " important life styles and has a comparatively extensive impact on the social development especially the city development. This thesis selects a famous fashion magazine—Rayli as a research object and adopts the method of " study culturally "to investigate how the fashion magazine develops. The thesis analyses the magazine from three dimensions (class, race, sex) of the cultural research and explains the connotation of the fashion magazine by connecting the fashion magazine with consumerism, time and body. It analyses people's consumption view on Rayli and be doubt of the applicability of its "excessive consumption" in China. This thesis expects to carry on a meaningful understanding of the women's fashion magazines represented by Rayli so as to enable people who are in a consumerism era and under the social background of the prosperity of cultural industry to have a clear understanding of the role of fashion magazines so that they can make valuable judgments in life.