Network Environment, China's Book Publishing Business Model

The development of Internet has affected on all kinds of industries, including publishing houses. Under Internet circumstances the model of the publishing and management of the book has great changed. In this paper, first, the author introduced in detail which effects on publishing and management of book was occurred by Internet. Second, on the base of contrasting and analyzing the domestic and abroad models, the author pointed out our model disadvantages. Third, the author put forward the enterprise model whose aim is to heighten the core competence if our publishing houses want to gain the advantage of Internet. In this part, the author analyzed the characteristic and functions and objective causes of the model. At the same time the author gave some suggestions that help our publishing houses change to this direction. Finally, the case of higher educational publish house explains the advantage of the model.