Our Book Publishing Industry Capital Operation Risk Aversion Research

If the books publishing industry of our country want to develop fully, it must carry out the capital operation under the great background of the capital globalization, which is the requirement of the books publishing industry development and reform, also the strategic requirement for the books publishing industry to meet with world challenge and grow into a strong books publishing country. However, the capital operation in any field all has risk, and the books publishing industry is no exception. Furthermore the complexity and uncertainty of the industry itself will make the field of the capital operation become confronted with more risks than other economy industries. The books publishing industry ranks an important position in our country as an economic industry and a media platform for politics, culture and propaganda. Thus, the risks of the capital operation in this field must be evaded, so that the development of the important industry can be healthy and steady.This thesis mainly studies the problems of the risks the capital operation have to evade in terms of the capital operator. This thesis is divided into four chapters: chapter one mainly makes brief statement on the concept of the capital and the capital operation and on the necessity and risks of the capital operation; Chapter two studies the history of the capital operation and it' s current situation; Chapter three studies the risks from the objective and subjective aspects, including the analysis of the idea risk, the information risk, the financial risk, the expanding risk, the combining risk, the policy risk, the system risk, financial risk, the market risk and industry risk; Chapter four studies the methods to evade the corresponding risk on the basis of the chapter three. Through the analysis of the evading methods, an inspiration to expect can be given the issue of the evading risk on the capital operation of the books publish industry in our country.